Privacy and cookies policy
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Welcome to Xsolla Mall!

At Xsolla Mall, we take your privacy and trust very seriously. This privacy and cookies policy ("Privacy Policy") is intended to outline how any personal data collected from you via https://x.la (the "Site") will be protected, used, stored, and processed by us to communicate with you and to deliver you excellent service.

Please select from the different sections of this privacy policy to understand our practices, your rights, and our promise to safeguard your information.

1. Who We Are?

Xsolla Mall is the data controller with regard to your personal data. This means we are responsible for deciding how and why we hold and use your personal data.

Xsolla Mall is owned and operated by Xsolla (USA), Inc., a California Corporation located at 15260 Ventura Boulevard, Suite 2230, Sherman Oaks, California, 91403 USA. Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to Xsolla Mall at [email protected] with the subject: “Xsolla Mall Privacy Policy”.

2. What Is This Privacy Policy About?

This Privacy Policy explains how we collect, use, share, transfer, and “sell” (for California residents) your personal data when you use the services provided on our site or interact with us; and your data privacy rights.

Personal data is any information about you by which you can be identified or be identifiable.

This can include information such as your name, email address, and mobile number; information about your device (such as the IP address, which is a numerical code to identify your device that can provide information about the country, region, or city where you are based); information relating to how you use and interact with our sites and services.

When referring to “personal data” in this policy, we also reference “personal information,” as it is defined under California law.

Sometimes our sites and apps may contain links to sites and services that are not part of Xsolla Mall offerings. These sites and services have their own privacy policies. If you follow a link to these non-Xsolla Mall sites and apps, you should read the privacy policy shown on their site.

3. The Types of Personal Data We Collect About You

  • directly from you when you subscribe to our news and (or) services, and when you browse our site
  • directly from you, when you provide us with your personal data;
  • personal data we generate about you (such as IP address, your geolocation data, information on how you interact with our services, your browsing history of the content you have visited on our site, including how you were referred to our site via other websites, details of your computer, mobile or other devices, for example, the unique device ID, unique vendor or advertising ID and browsers used to access our content);
  • personal data we collect from third parties, e.g., personal data that helps us to combat fraud or which we collect, with your permission, when you interact with your social media accounts.

4. Information We Receive from Other Sources About You

We may work with third parties, for example, business partners, sub-contractors for technical services, advertising networks, analytics providers, and search information providers. If we receive information about you from them, we will always seek assurances that they are providing information to us in accordance with data protection laws and that they are transparent with you that they may share your data with us. We may use this information to update our records about you to keep them accurate.

5. How Do We Collect Personal Data?

We collect personal data when you:

  • subscribe to Xsolla Mall;
  • fill out the forms on the Site’s pages and subpages;
  • sign up for marketing communications;
  • use mobile devices to access our content;
  • access and interact with our site;
  • through cookies and other similar technology (Please see Section 14 “What Are Cookies? Why Do We Use Them?” and Section 15 “What Are Tracking Pixels? Why Do We Use Them?”);
  • when you contact us via email, social media, our site or when you mention us on social media.

6. What Are the Legal Bases and Purposes for The Processing?

Legitimate Interests. We process your information for our legitimate interests while applying appropriate safeguards that protect your privacy. We will not rent or sell personal information to anyone. Examples of when we rely on our legitimate interests to use your personal data include:

  • to analyze what content has been viewed on our Site, so that we can understand how it is used and improve our content;
  • to analyze the user’s interest in our services and to improve our services;
  • to keep you informed about Xsolla Mall, e.g. to tell you about new features, solicit your feedback, and just keep you up to date with what’s going on with Xsolla Mall;
  • for internal administrative purposes related to our services - such as our accounting and records;
  • to inform you of any changes to our services, such as updates to our terms and conditions;
  • to collect and log IP addresses to improve and manage our site;
  • enabling you to share our content with others using social media or email;
  • contacting you directly via social media or email if you send us emails, enter competitions or engage with Xsolla Mall on social media or contact us;
  • when we respond to your queries and to resolve complaints;
  • for security and fraud prevention, and to ensure that our sites and apps are safe and secure and used in line with our Terms of use.

Consent. Where consent is required for our use of your personal information, by ticking the appropriate consent box or clicking “agree”, “submit”, “subscribe”, or otherwise communicating your consent (for example, by email), you consent to our use of that personal information for the purposes covered by the specific consent that you have given. Examples of where we ask for your consent include:

  • when we respond to your queries and to resolve complaints;
  • for security and fraud prevention, and to ensure that our sites and apps are safe and secure and used in line with our Terms of use.

Compliance with law In certain cases, we may have a legal obligation to use or keep your personal data.

7. What Are Our Security Standards?

We endeavor to protect your data by storing it on secure servers and using technical and organizational security measures to safeguard your personal data and reduce the risk of loss, misuse, and unauthorized access, disclosure, and alteration. Some safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access controls. Please understand, however, that no system is perfect or can guarantee that unauthorized access or theft will not occur.

Transmission of information via the Internet is not completely secure. We will do our best to protect your personal information, but we cannot guarantee the security of data transmitted via the Website; any transmission is, therefore, at your own risk. Once we have received your personal information, we will use strict procedures and security features (as mentioned above) to try and prevent unauthorized access.

8. Who Will We Share Your Personal Data With?

We may share your data with the following categories of selected third parties in accordance with this privacy policy:

service providers (for example, IT services) that provide services on our behalf;

analytics and search engine providers that assist us in the improvement and optimization of the Site;

law enforcement or regulatory agencies, or authorized third parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity through the site that may expose us and/or the user or any third party to legal risks or liability;

These third parties who may receive your data will process that data for the purposes specified above and in accordance with applicable law. Xsolla Mall will retain a list of the third parties with whom data is shared, which will be available upon request.

9. How Long Do We Store Your Data?

We will not store your personal data for longer than we need to use it in accordance with this notice. Unless we let you know otherwise (or you request we erase your personal data), we will keep your personal data as you remain a user of Xsolla Mall (for example, you regularly post your thoughts on forums or have a subscription to our news) or continue to wish to keep in touch with us.

10. What Are Your Rights?

You have the following rights concerning your personal data:

Access. You have the right to access data we hold about you. We will need you to prove your identity before releasing any personal data.

Rectification or erasure. You have the right to request that we rectify or delete any personal data we hold about you (unless we have the legal right or obligation to retain it).

Restriction. You have the right to restrict our use of personal information if the data is inaccurate, our use of the information is unlawful or if we no longer need to use the data for the purposes for which we hold it.

Change of preferences. You can change your data processing preferences at any time. For example, if you have given your consent to direct marketing but have changed your mind, you can opt out of receiving marketing communications by contacting us using the details provided below or clicking the “unsubscribe” link in any communication you receive.

Automated decision making. We do not knowingly conduct automated decision-making based on your personal data. If you have any questions in respect of our automated. decision-making processes or their accuracy, please email [email protected] with the object: “Xsolla Mall Data Subject Request”.

Data portability. You have the right to obtain personal data we hold about you in a structured, electronic format and to transmit such data to another data controller, where this is (a) personal data that you have provided to us and (b) if we are processing that data based on your consent (such as your marketing preference information).

Complaints. If, for any reason, you are not happy with the way that we have handled your personal data, please contact us. If you are still unhappy, you have the right to complain to the supervisory authority.

To exercise any of the rights mentioned above, please email [email protected] with the object: “Xsolla Mall Data Subject Request”.

11. What Are Your California Privacy Rights?

Under the California Consumer Privacy Act, California Civil Code Section 1798.100, if you are a resident of California, you may contact us regarding the following rights about your personal data:

Right of Access: You have a right to request access to the personal data we may hold on you for the past twelve (12) months. You may submit up to two (2) requests per year for access to your personal data.

Right to Opt-In/Opt-Out of Sale or Sharing of Personal Data: For individuals sixteen (16) years or older, you have the right to opt-out of sale or sharing of personal data we may hold on you.

Right to Deletion: You also have the right to ask us to delete the personal data we may hold on you or restrict how it is used. There may be exceptions to the right to deletion for specific legal reasons, which, if applicable, we will set out for you in response to your request.

Right to Correction: You also have the right to ask us to correct the personal data we may hold on you if you deem it inaccurate.

Right to Non-Retaliation: We will not retaliate against you for exercising your California Consumer Privacy Act rights.

If you want to make any of these requests, please contact [email protected] with “Xsolla Mall California Privacy Rights” as the subject. We will deal with requests for access to your personal data within forty-five (45) days for California-specific requests.

To help us respond as you expect, please specify that you are requesting under the California Consumer Privacy Act. We may need to request specific information from you to help us confirm your identity.

12. International Data Transfers

Xsolla Mall is based in the United States, and we process and store information on servers in the United States. We may store information on servers and equipment in other countries depending on various factors, including the locations of our users and service providers. By accessing or using the site or otherwise providing information to us, you consent to the processing, transferring, and storing information in and to the U.S. and other countries, where you may not have the same rights as you do under local law.

When we transfer users' personal data in the EEA, UK, and/or Switzerland to our partners and subcontractors, we rely on the Standard Contractual Clauses approved by the European Commission for such transfers or other transfer mechanisms deemed "adequate" under applicable laws.

13. How Can You Protect Your Child's Information?

We do not knowingly collect information from children under the age of 18. If you know that your child or any child under your care has provided us with information without your consent, please contact us at [email protected].

14. What Are Cookies? Why Do We Use Them?

We use certain tools, such as cookies, to collect data about your visit to the site, such as device ID or unique identity, device type, computer and connection information, statistics on page views, traffic to and from the Website, referring URL, Internet Protocol (“IP”) address and standard web log information.

A cookie is a small text file that stores information on your browser or your computer's hard drive when you visit a website. A cookie does not contain information that identifies a person, but it allows for the linking of your computer to the information provided by you on the site (such as, for example, linking your IP address and other information about your experience on the site to your preferences expressed while choosing services and purchasing products offered through the site).

Cookies are disseminated by servers, and no one may gain access to the information contained therein. The information stored in cookies is gathered directly and automatically by the site and is processed in an aggregate and anonymous manner.

The use of cookies and other automatic data collection tools is necessary for the site and its services to function properly. However, you can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. If you block all cookies (including essential cookies), Xsolla Mall cannot ensure that all the pages of the site will be displayed correctly.

Below is the list of the cookies used by Xsolla Mall.

Cookie Description Type Duration 1st/3rd Party Privacy Policy
fs-cc Used to store cookie consent. Essential 180 days 1st This one
fs-cc-updated Used to store cookie consent. Essential 180 days 1st This one
ga Used to view how you interact with website content. Please note that to avoid the collection of your Personal Data by Google, we have set up the tool in a manner that prevents the collection of IP addresses. Neither Xsolla Mall nor Google can identify you and your online activity. Analytics 2 years 3rd Site
_gid 24 hours
_gat 10 minutes
1P_JAR 1 month
IDE 2 years
APISID 2 years
HSID 2 years
NID 6 months
SAPISID 2 years
SIDCC 1 year
SID 2 years
SSID 2 years
_ga_ZGK4BYB BG3 Used by Google Analytics to persist session state. Analytics 2 years 3rd Site
_ga_8GRZ4QXK 77 Used by Google Analytics to understand the users’ interaction with the Site, i.e. what was accessed, what sites or parts of the Sites the users visited previously, how many times the users interacted with the Site and what portions of the Site attracted their interest. Neither Xsolla Mall nor Google can identify you and your online activity. Analytics 2 years 3rd Site
cf_bm This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Functional 30 minutes 3rd
experiments-fingerprint Collects user data through quiz/survey-like content. This allows the website to promote relevant products or services. Marketing 6 months 3rd Site
experiments-ra w Collects user data through quiz/survey-like content. This allows the website to promote relevant products or services. Marketing 6 months 3rd Site
attribution_use r_id Collects user data through quiz/survey-like content. This allows the website to promote relevant products or services. Marketing 1 year 3rd Site

15. What Are Tracking Pixels? Why Do We Use Them?

A tracking pixel is a small piece of code we may use to collect and share with online advertisers information on your usage of our web pages and mobile applications, such as the pages that you have visited or the way you have interacted with them.

Through the tracking pixels, your browser automatically establishes a connection with the server of an online advertiser. In this way, the online advertiser receives the information that you have accessed one of our websites or mobile apps.

This allows us to ensure that we are serving ads that match your interests when you are visiting any of the websites of the online advertiser or a website that includes ads served by the online advertiser and to measure the statistics of users’ interaction with our site. If you are authenticated to an online advertiser using tracking pixels, e.g., by being registered and logged in to a social network, the online advertiser can assign the visit to one of our websites or access our mobile applications to your account.

We do not influence the extent to which the online advertisers use the data collected through tracking pixels and therefore direct you to their privacy notices linked in the table below.

Type Purpose Products and Vendors Privacy
Advertisings These tracking technologies are used to (i) provide you with more relevant and useful advertising and to limit how many times you see an ad, (ii) help us improve the effectiveness of our advertising efforts and/or (iii) display Xsolla Mall advertisements when you visit third-party websites with whom we have marketing relationships. They can be shared with vendors or advertisers. AppsFlyer AppsFlyer Ltd. Site
Google Ads Google LLC Site
Bing Ads (Microsoft Advertising) Microsoft Corporatiom Site
Brave Ads Brave Software Inc. Site
DV360 Google LLC Site
Facebook Ads (Meta) Meta Platforms, Inc. Site
LinkedIn Ads LinkedIn Ireland Unlimited Company

LinkedIn Corporation
Reddit Ads Reddit, Inc. Site
AdRoll (NextRoll) NextRoll, Inc. Site
Twitter Ads Twitter, Inc. Site
Twitch Ads Twitch Interactive, Inc. Site
AdNow Renodo media LTD Site
Amazon Ads Amazon.com, Inc. Site
TikTok Ads TikTok Pte. Ltd. Site
Snapchat Ads Snap, Inc. Site
Spotify Ads Spotify USA Inc. Site
Telegram Ads Telegram UK Holdings Ltd Site
Taboola Taboola, Inc. Site
Outbrain Outbrain Inc. Site
RTB House RTB House Spółka Akcyjna Site
Criteo Criteo, plc Site
Admitad Admitad GmbH Site
ActiveCampaign ActiveCampaign,LLC Site
Analytics, and Statistics These tracking technologies are used to track the number and type of visits to our websites and mobile applications and its pages/screens as well as usage patterns, for us to ensure that all parts of our website and mobile applications are working properly. These technologies provide anonymous, aggregated data on how web- and mobile users interact with our Site. Google Analytics Google LLC Site

16. Changes to This Privacy Policy

Xsolla Mall may change this privacy policy occasionally at its sole discretion. If so, Xsolla Mall will notify the site users about these changes by a pop-up line on the website.

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